Dealer Credit Application

Dealer Policies and Guidelines

Dealership Policies

1. Authorized Dealership: Where marketing efforts or warranty service requirements dictate, REE will establish “authorized dealerships.” These are reviewed annually each April based on sales history and REE’s evaluation of past performance. REE will also use the annual review to determine the dealership credit limit and discount structure for the upcoming season.
2. Dealership Territories: In general, REE does not establish exclusive territories. Our goal is adequate service and marketing coverage in each area. Depending on local needs, REE may authorize one dealer in a location or multiple dealers serving interconnected communities.
3. Annual Dealer Review: The status review will consider:
   1. Total sales (dollars and products)
   2. Service capability and record
   3. Payment history and status
   4. Sales demographics
   5. Marketing efforts and effectiveness
   6. Customer satisfaction
4. Dealer Status: Dealerships that sell less than $2,000 of REE product in a twelve-month period may be considered inactive. REE may close dealership credit accounts at its discretion.

Marketing Guidelines

1. Though dealerships are not exclusive, REE discourages aggressive selling into markets served by other local dealerships. REE may terminate authorization for dealers unwilling to cooperate with this strategy.
2. REE will not support marketing efforts intended to sell into another dealer’s territory (no advertising co-op support, drop shipments, etc.).
3. While REE does not aggressively solicit bids, we may respond to bids when appropriate to support long-term market success.

Advertising Guidelines

1. Vendors and REE offer various advertising co-op and incentive programs. Dealers are responsible for reading REE communications. REE sends frequent notices but assumes no responsibility for “lost mail” or failure to read notices.
2. Dealers should not advertise in other dealers’ territories; general advertising to open territories is acceptable.

Service Responsibilities

1. Manufacturers of REE products offer warranty repairs by authorized dealerships. Dealers that sell these products must provide repair service (even if the unit was sold by another dealer), either directly or through an arrangement with another qualified provider. The selling dealer is responsible for ensuring adequate service is available to their customers.
2. REE reserves the right to cancel authorization and/or limit product availability for any dealership that does not—or cannot—provide repair service for the REE products they sell.